Wednesday, September 10, 2014

Google AdWords “Close Variant Keyword Matching” Puts up Challenge for SEO



SEO Service Providers are now faced with a new challenge with Google AdWords announcing its Close Variant Keyword Matching. What it means from the functional point of view is that the ability to target exact keywords won’t be there in AdWords PPC campaigns. Google’s intention is to include even those cases where the user has misspelled the keyword or used a different way of expressing. But this also means SEO's can no longer get as much information about keywords as they used to from AdWords.

PPC's, due to their nature of being direct queries, have traditionally been used by SEO Companies for analyzing the primary keywords to be targeted. Now, we may never know how many of the clicks came from exact keywords and how many from close variants. One of the ways SEO Companies in India is tackling this problem is using Google suggestions in deciding which keywords to target. Also, this change by Google, although it has raised challenges for SEO's, may actually be a blessing in disguise for the SEO Services in India. One of the vital differences, which the Indian markets has, is the presence of wide ranges of target audiences. In addition to this, English is not the first language for most of them. Both these factors lead to situations where a keyword is used in a variety of ways by the user to search for the same product or service. Including close matches may actually help as we shall now cover a wider range of audiences.

MAD Advertising, one of the providers of Best SEO Services in India, is also focusing on the long tail keywords more than the traditional ones. When the fishing grounds have increased, it is always a good idea to prepare the net for a wide variety of fish.

1 comment:

Unknown said...

what kind of seo services?