Wednesday, October 1, 2014

Online Advertising India is Now Synonymous with Mobile Advertising



Online Advertising India is shifting to the mobile platform at a very fast rate. India, having become one of the busiest hubs for mobile devices like smartphones and tablets, Online Advertising can no longer overlook the fact that there is a good chance that the ads will be viewed on one of the above mobile devices. Thus, it is very important that Online Advertising, while conceptualizing the ad, takes the mobile factor into account too.

Being online has hugely taken a different angle in the presence of internet enabled mobile devices. With them, an individual is online throughout the day. In order to understand how this impacts the industry of Online Advertising, let’s take the example of one of the techniques of the medium, email advertising. Shooting off emails to the target groups used to be an act which could be done at any time of the day. This was because irrespective of when they were sent, they would be read only when user sat at a desktop and logged in to his mail account. However, with the mobile devices now being capable of reading emails, the user usually does so as soon as they are sent. Images, contained in the email, also have to be optimized for the smaller mobile devices.

As seen from the above example, Online Advertising cannot function independent from mobile advertising any more. When the high numbers of smartphone users in India are considered, the situation is especially crucial for Online Advertising India. In such a scenario, it is best to associate with an Online Advertising Agency in India which can provide solutions keeping the mobile factor in mind.

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