Mobile Advertising
is the latest buzzword in Online Advertising circles. Digital Advertising can
no longer be complete without the Advertising Campaigns run on the mobiles. Thus,
it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift
towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts
all over the world have also confirmed that the increase in mobile internet
usage does translate into increased online buying via the mobile. According to
Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than
the desktop ads. As any good advertiser would know, ads work best where the consumers
nest!
Thus, the immediate
requirement of businesses is to focus their advertising
resources into this new media which has opened up avenues hitherto unknown. Considering
a few points will go a long way in tapping the new opportunities in the maximum
possible manner.
Well Targeted Ads
One of the key areas
which have seen a revolutionary change with the introduction of Advertising
on Mobiles is market segmentation. It is no longer necessary to rely on
the age old methods of surveys in order to determine the segments of the
market. Internet Marketing had already started studying the behavior of the
users and forming segments based on the frequency of the websites visited. Mobile
Advertising increased the accuracy of this segmentation. Since the mobile
is a personal device, the analysts can be sure that the calculations being done
pertain to a single user. Better market segmentation leads to better targeted
ads which in return result in better conversion rates.
Utilize New Techniques
Advertising on Mobile
opened up new techniques of getting in touch with the companies. For example,
click to call and voice and key pad interactions were not feasible with desktop
ads. Make sure that these techniques are utilized.
Play Smart
Utilize concepts of interstitial
ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive
Competitions, etc. can also be used to good effects.
Even as some analysts
are still apprehensive on the future of this medium, the figures are very
reassuring. Focusing on a few simple areas
like the above can go a long way in getting the most out of mobile advertising.
