Monday, October 21, 2013
Mobile Advertising is the latest buzzword in Online Advertising circles. Digital Advertising can no longer be complete without the Advertising Campaigns run on the mobiles. Thus, it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts all over the world have also confirmed that the increase in mobile internet usage does translate into increased online buying via the mobile. According to Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than the desktop ads. As any good advertiser would know, ads work best where the consumers nest!
Thus, the immediate requirement of businesses is to focus their advertising resources into this new media which has opened up avenues hitherto unknown. Considering a few points will go a long way in tapping the new opportunities in the maximum possible manner.
Well Targeted Ads
One of the key areas which have seen a revolutionary change with the introduction of Advertising on Mobiles is market segmentation. It is no longer necessary to rely on the age old methods of surveys in order to determine the segments of the market. Internet Marketing had already started studying the behavior of the users and forming segments based on the frequency of the websites visited. Mobile Advertising increased the accuracy of this segmentation. Since the mobile is a personal device, the analysts can be sure that the calculations being done pertain to a single user. Better market segmentation leads to better targeted ads which in return result in better conversion rates.
Utilize New Techniques
Advertising on Mobile opened up new techniques of getting in touch with the companies. For example, click to call and voice and key pad interactions were not feasible with desktop ads. Make sure that these techniques are utilized.
Utilize concepts of interstitial ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive Competitions, etc. can also be used to good effects.
Even as some analysts are still apprehensive on the future of this medium, the figures are very reassuring. Focusing on a few simple areas like the above can go a long way in getting the most out of mobile advertising.