What are the requisites for BULK SMS and BULK EMAIL?

In this article, the concepts about BULK SMS & BULK EMAIL along with their requisites are briefly discussed. 

What is BULK SMS?

Bulk Sms is one of the common forms of mobile advertising. BULK SMS campaigns use particular software to deploy the promotion activity. Through BULK SMS campaigns, mobile advertisers target a wide range of customers for brand promotion. The number of customers who are targeted for Bulk Sms campaigns range from 1 to 50,000 and mobile advertisers can send up-to 20 lakhs SMS (s) per day.

Requisites of BULK SMS

-    Requires software (s) to carry out the advertising campaign- For any Bulk SMS campaign, advertisers require particular software (s) which enable them to send numerous SMS one at the same time to different customers. Time saving as well as effort saving, BULK SMS campaigns are also affordable for average advertisers.

-          Embedded with internet media to launch the campaign. Most of the BULK SMS campaigns are launched with the help of internet. Though BULK SMS campaign can also be launched through GSM or Windows based mobile phones, most of the BULK SMS advertisers launch BULK SMS promotion campaigns through internet. For this, a mobile advertiser has to register on various BULK SMS enabled websites and deploy his campaign through the registered sites. 160by1, Ways2SMS, EzeeSMS etc are name of few sites which enable BULK SMS.

-          Requires a defined target group and budget-  Like every advertising campaign, BULK SMS campaign requires a defined target group and budget to deploy the campaign. Advertisers conduct demographic surveys to sort out the data for such campaigns. Depending upon the age, location or buying behavior of its customers, BULK SMS advertisers promote their brands appealing to the defined TG. 

What is BULK EMAIL?

Bulk Email is one of the common forms of internet advertising. This type of internet campaign use particular software(s) like Bulk SMS advertising through mobile devices. Also known as group mail, this type of internet advertising is widely used by online advertisers and marketers to promote brands through online media

Requisites of BULK EMAIL campaign  

Bulk Email campaigns are launched only through internet. Internet plays the primary role to launch a bilk email Campaign. The first requisite of launching a bulk email campaign is to download the software which enables the advertiser to send bulk electronic mails to customers.  Whats more! The internet connection should be good enough for an uninterrupted campaign. Bad internet connection may be a hindrance for any bulk email campaign. Advertisers need to be sure that they are going to launch the campaign through high-speed internet media.

How do brand owners benefit from mobile advertising?

Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though internet advertising practices will sustain its own position, Mobile Advertising is fast emerging as a favorite tool of brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from mobile advertising campaigns.

The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various Brand Advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.

Mobile Advertising practices such as Bulk SMS service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers.
For example a Bulk SMS Campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further so will mobile advertising practices.

Popularizing your Brand through Mobile and Internet Media

Amongst the various means of advertising, mobile & internet media are considered two most effective channels to communicate with target customers or prospective buyers. In today’s blog, let us find out how these advertising mediums have been accredited as the most effective channels of brand communication.

Today number of mobile phones or internet devices is outnumbering the number of television sets in the market. The escalating growth in mobile industry has provided brand owners striking opportunities of advertising through this portable device. A mobile advertising campaign is easy to launch and is also a cost effective means of advertising as compared to other means of promotion. Providing the brand message through a personal device, a mobile ad provides the targeted impact on customers’ mind. A mobile ad campaign is also a cost effective means of brand communication as it targets maximum audiences through a single campaign. Some forms of Mobile Advertising include Wap banner, gaming ads, contest hosting ads etc. Talking to customers through a personal device, every mobile ad provides rich impact about the brand amongst target audiences.

Internet Advertising or brand promotion through internet media is yet another effective means of communicating the brand message to a bulk target audience. Internet ads such as banner ads, E-mailers, Bulk SMS Campaign, virals etc. are widely implemented by brand owners to deliver the brand message to customers. With the launch of various social networking sites, internet media has further gained its popularity amongst customers. Advertising through social networking sites is one of the ongoing trends of advertising through internet media. Numerous numbers of brand owners have made their presence on the various social networking sites to promote their products amongst target customers. With the rising number of brands in the market, the importance of advertising through social networking sites (as one of the avenues of Internet Advertising) is yet to grow.

How do brand owners benefit from Mobile Advertising!

Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though Internet Advertising practices will sustain its own position, mobile advertising is fast emerging as a favorite tool of brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from Mobile Advertising campaigns.

The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various brand advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.

Mobile Advertising practices such as Bulk SMS Service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers. For example a bulk SMS campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further so will mobile advertising practices.