Although the visibility stays for a lesser period when compared to some other forms of Digital Advertising, the reach and impact of Viral Marketing is so high that it more than achieves the goals of any promotional campaign. A spokesperson for TDI MAD (Mobile and Internet Division), a top Digital Advertising Promotion Company Delhi, says, “What can be better for a brand than having the audience itself increase the reach of the campaign through the process of sharing?” Viral Digital Advertising has made 2 prominent changes to the nature of Digital Advertising.
Firstly, it toned down the scale of sales pitch and replaced the “in-the-face, call-to-action attitude” to subtle embedding of the brand name in the video or audio. The primary reason for the audiences’ interest in watching and sharing the video or audio would lie somewhere else in the narration, presentation, etc. In most cases, the brand name would only be a subtle inclusion. Secondly, it changed the nature in which the Digital Advertising Promotion Companies had been using SMO. Social Media Optimization, which used to be just another way of posting the links of the campaigns, now was a major vehicle for the propagation of the marketing campaign.