Showing posts with label Mobile ads. Show all posts
Showing posts with label Mobile ads. Show all posts

Monday, July 7, 2014

Mobile Advertising Drives Searches for Local Businesses


An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium. 

Saturday, May 17, 2014

Mobile Advertising Drives Searches for Local Businesses



An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium.  

Thursday, December 19, 2013

Impress Your Target Group on the Go with Mobile Advertising


Mobile Advertising by its very nature of using mobile phones becomes the most personal form of advertising. The ability to deliver user based Mobile Ads straight to his mobile phone presents numerous opportunities for high impact ads. Mobile Advertising takes the meaning of customized ads to a whole new level. The use of internet on the mobile phones has further expanded the scope of the medium by leaps and bounds.

Mobile Advertising started in the form of promotional SMS, Voice Calls, and Subscription Based Alerts. With the development of mobile phones capable of internet usage, Banner Ads are also possible now. The fast rate at which mobiles are increasingly becoming the preferred device for Banner Ads has inspired the advertising world to pay special attention to the medium. Advertising on the mobiles allows a few advantages which cannot be found in any other medium. One of the most talked about feature is the click/touch to call. Once the user gets interested in the ad, he can call the advertiser straight by clicking on the designated tab. Marketers around the world would agree that it is much easier to convince a potential consumer on the phone. Mobile Ads thus have the opportunity of not only creating a lead but immediately converting the lead into a call.

Mobile Ads can be customized to fit the requirements of the user to a T. The impact and the effectiveness of a Mobile Ad are thus greater than the other ads. Additionally, due to the mobile phone being constantly with the user, the visibility of the ads is also higher. Targeting is possible not only based on the user’s online behavior but also on the basis of his location. Localized Mobile Advertising is creating ripples in the marketing world. Restaurants, Retail Outlets, etc. can attract an approaching user with discounts via ads sent to his mobile. Associate with Tdi-Mad Advertising to join the growing base of brands utilizing Mobile Advertising. Call us today at +91 11 4253 4300.

Thursday, December 5, 2013

In Mobile Advertising, “To Entice” or “To Provoke” is the Question



An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefited. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.

How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.

Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.

Wednesday, November 20, 2013

Mobile Advertising Changing the Face of Advertising

The mobile revolution has gripped the entire world by frenzy. The time spent by the present generation with their mobile phones was inconceivable a few years back. Modern Advertising plunged into this revolution and emerged in the face of Mobile Advertising. Mobile Advertising Agencies are one of the busiest lots, having to deal with constant and fast changes prompted by the advances in technology.

The first step which caused a consequential increase in the scope of Mobile Advertising is the increase in the speed of mobile internet services. Mobile Advertising that was once limited to sms and voice campaigns, soon spread to the forms of Mobile Banner Ads, ushering in tremendous opportunities and possibilities for Mobile Advertising. Mobiles being personal devices, they facilitate incredible levels of interaction. And as the golden rules of ads have been written on interactivity, Mobile Ads were automatically placed to have a much higher impact. The two most influential events which occurred for Mobile Advertising were the start of GPS services and the popularity of mobile apps. With GPS technology being enabled in mobiles, the exact location of the user could be determined. Mobile Ads based on the immediate surroundings of the user were targeted at the user. A Mobile Advertisement of a restaurant sent to a user has a much higher impact when he is near it. Non-interfering Mobile Ads were placed in the mobile apps and they often ranked very high on relevancy.

In the face of the increasing shift of the internet users to mobiles, associating one’s business with a good Mobile Advertising Agency is a good idea. No other advertising medium had been so much dependent on technology as much as Mobile Advertising. Thus, fast changes in the associated technologies necessitate fast changes in the Mobile Advertising Methods.

Monday, October 21, 2013

Get the Most Out Of Mobile Advertising



Mobile Advertising is the latest buzzword in Online Advertising circles. Digital Advertising can no longer be complete without the Advertising Campaigns run on the mobiles. Thus, it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts all over the world have also confirmed that the increase in mobile internet usage does translate into increased online buying via the mobile. According to Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than the desktop ads. As any good advertiser would know, ads work best where the consumers nest!
Thus, the immediate requirement of businesses is to focus their advertising resources into this new media which has opened up avenues hitherto unknown. Considering a few points will go a long way in tapping the new opportunities in the maximum possible manner.

Well Targeted Ads

One of the key areas which have seen a revolutionary change with the introduction of Advertising on Mobiles is market segmentation. It is no longer necessary to rely on the age old methods of surveys in order to determine the segments of the market. Internet Marketing had already started studying the behavior of the users and forming segments based on the frequency of the websites visited. Mobile Advertising increased the accuracy of this segmentation. Since the mobile is a personal device, the analysts can be sure that the calculations being done pertain to a single user. Better market segmentation leads to better targeted ads which in return result in better conversion rates.

Utilize New Techniques    

Advertising on Mobile opened up new techniques of getting in touch with the companies. For example, click to call and voice and key pad interactions were not feasible with desktop ads. Make sure that these techniques are utilized.

Play Smart

Utilize concepts of interstitial ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive Competitions, etc. can also be used to good effects.

Even as some analysts are still apprehensive on the future of this medium, the figures are very reassuring.  Focusing on a few simple areas like the above can go a long way in getting the most out of mobile advertising.