Online
Advertising is the best choice for brands looking for long-term, performance-oriented
campaigns with high penetration. In fact, the term “high penetration” is an understatement
as an Online Advertising Campaign operates on a global scale. However, just
like any other media, Online Advertising also suffers from a few disadvantages.
A good Online Advertising Agency understands both the advantages and
disadvantages of the medium in order to create campaigns that set new heights
in performance.
Advantages
Some
of the unique advantages of Online Advertising have been discussed below.
Highest Penetration
There
is no media that can compete with Online Advertising on the levels of
penetration. An Online Ad posted anywhere in the world can be viewed from
anywhere in the world. Thus, an Online Advertising Campaign essentially has a
worldwide audience. The medium also offers ample opportunities for posting
campaigns specially designed for the areas where they would be implemented. A
properly implemented campaign on the internet can do wonders for your
visibility.
Promptness
Online
Advertising incites prompt action without the ad copy saying so. An Online Ad
is clicked immediately if it is exciting enough. Thus, the response is
generated on an immediate basis. Business houses all around the world will
always have eloquent presentations on the importance of promptness.
Better
reproductions of the creative visualizations are possible with Online
Advertising. Thus, the overall impacts of the ads are much higher.
Maintenance Convenience
Advertisers
and publishers are well accustomed to the toil that the maintenance of ads demands.
Online Advertising provides options of setting alerts on the basis of time
period and events and does away with the requirement of manual inspections.
Next is its ability to produce fast and accurate analyses. These data are
crucial in terms of making the urgent changes even while the Online Advertising
Campaign is running and improving on the ads later at the stage of
conceptualization itself.
Disadvantages
Even
though Online Advertising presents increased efficiency, it also suffers from
a few disadvantages.
Banner Blindness
One
of the major disadvantages of Online Advertising
is that it has been used to such extents that the users have developed a blind
eye to most Online Ads. The Top Online Advertising Agencies across the world rely
on innovative approaches to tackle this blindness.
Intrusive
Web
Banners, if not placed systematically, can be intrusive and distracting
elements for the internet users. There have been some horrible instances of agencies
flooding sites with so many banners that it became virtually impossible for the
user to work on them. Online Advertising Agencies need to
understand that optimization rather than maximization is the name of the game
here.
Developing
the inherent advantages of the Online Medium and utilizing it in manners that
the associated disadvantages do not act as hindrances are some of the important
traits of a successful Online Advertising Agency.
