How to take the unconventional Way of Brand Advertising?

Once upon a time advertisements were considered merely as a means of selling products. Their reach was limited to print media and television commercials. The world has moved forward and along with it the concept of advertisement has also gone through a sea change. Today it is considered as one of the most creative form of art work. As consumers and products have diversified, the medium of advertisement has also changed.

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Some of the major channels through which today products are advertised to consumers are Mobile Advertising, Internet advertising, SMS mobile advertising, Banner advertising and online advertising.

India today has the fastest growing cellular phone market. The call rates are lower when compared to any other country of the world. The customer base is huge overpowering the fixed line connection. Needless to say that under such circumstances mobile advertising is a rage with any company. SMS, MMS and mobile websites are some of the well known mediums of mobile marketing. SMS advertisement accounts for 90% of the revenue. The reason behind the success of SMS Mobile Advertising is that people tend to check their messages as soon as they arrive; their accountability is much more than any other media which goes unnoticed.

Talking about electronic mediums of advertisement the internet is surely one preferred medium. Online advertising has many benefits over the traditional methods of advertisement. The medium of web usually surpasses the geographical boundaries of space and time. The advertisement is truly global in nature. Internet Advertising can be target audience based. Target viewers can be narrowed down to a very small niche depending upon specifications. They are relatively cheap when compared with other means of traditional advertisement

Online advertising has got many tools out of these tools Banner Advertising are particularly very popular with advertisers and customers as well. Banner ads are generally clicked through ads that lead to the parent site directly from the advertised site. Their rates depend upon their size and content. Animated banners or banners with flash or music generally costs more than the normal ads. A good design and technical specifications are very important in getting good returns from banner ads.

As India is being recognized with time, advertisers are selling along advertising India campaigns. India is a leading global market. Indian economy showing upward trends with the per capita income going up steadily, today advertising India campaigns have made Indian companies as global brands rather than simply Indian.

Mobile and Internet Advertising Set to Boom

-->Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or Internet Advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The world’s wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current Mobile advertising, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India's online advertising is expected to reach an inflection point by 2009-end - a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.

However, it’s said that there is more of talking then action in mobile marketing.

· Mobile advertising grows bigger than any other form of digital advertising or internet advertising.

· The number of people that uses mobile increasing rapidly.

· Chances of seeing an ad in mobile is higher using SMS or MMS Applications.

· The response rate is higher on mobile as compared to other advertising devices.

· Advertisers can arrive at their target audience more accurately.

The biggest challenge for Mobile Advertising or internet advertising now is educating the system that mobile is not the same as the Internet, because of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars. The operators have played a vital role in helping the association develop guidelines for Internet Advertising India or Mobile Advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt Internet Advertising is going to be the world’s topmost advertising techniques within couple of years. For more information about internet advertising and mobile advertising.