Showing posts with label mobile advertising. Show all posts
Showing posts with label mobile advertising. Show all posts

Thursday, September 4, 2014

Advertising, Along with Everything Else Going Mobile in India



The world of Advertising, along with everything else, is going mobile. India has been one of those countries that are incorporating this change with enthusiasm. With technological devices getting smaller and smaller, they are taking the forms of mobile phones, glasses, wrist watches, etc. In short they are getting wearable and can be carried by the user. Since the amounts of time spent at the desktops have considerably reduced due to this, Mobile Advertising is gaining ground as the primary platform of targeting the users.

Though it is true that the desktops are still the leading devices where the users are targeted, mobiles are convincingly gaining grounds. This is especially true for Mobile Advertising in India. The Indian youth is a multitasking user. Since he moves distances that were never even imagined by the previous generation, it is important to target him on the move, a step which can be achieved only with Mobile Advertising. Mobile devices, with their advanced technologies, have also stepped up to the challenge of meeting the requirements of the modern youth in India. They can now effectively fulfill all the requirements of the users. In such a scenario, the distance between the users and the desktops are continuously increasing. Experts have fathomed that the desktop may soon end up as a thing of the past.

As a brand looking at the future opportunities, the Mobile Advertising Platform is a vital part of your advertising and promotional plans. Since mastering this platform is not an easy task, it would bode very well for your brand to get into the game as soon as possible. You can also associate with a Mobile Advertising Agency in India which can guide you brand to prominence in the mobile platform.  

Advertising, Along with Everything Else Going Mobile in India



The world of Advertising, along with everything else, is going mobile. India has been one of those countries that are incorporating this change with enthusiasm. With technological devices getting smaller and smaller, they are taking the forms of mobile phones, glasses, wrist watches, etc. In short they are getting wearable and can be carried by the user. Since the amounts of time spent at the desktops have considerably reduced due to this, Mobile Advertising is gaining ground as the primary platform of targeting the users.

Though it is true that the desktops are still the leading devices where the users are targeted, mobiles are convincingly gaining grounds. This is especially true for Mobile Advertising in India. The Indian youth is a multitasking user. Since he moves distances that were never even imagined by the previous generation, it is important to target him on the move, a step which can be achieved only with Mobile Advertising. Mobile devices, with their advanced technologies, have also stepped up to the challenge of meeting the requirements of the modern youth in India. They can now effectively fulfill all the requirements of the users. In such a scenario, the distance between the users and the desktops are continuously increasing. Experts have fathomed that the desktop may soon end up as a thing of the past.

As a brand looking at the future opportunities, the Mobile Advertising Platform is a vital part of your advertising and promotional plans. Since mastering this platform is not an easy task, it would bode very well for your brand to get into the game as soon as possible. You can also associate with a Mobile Advertising Agency in India which can guide you brand to prominence in the mobile platform.

Monday, July 7, 2014

Mobile Advertising Drives Searches for Local Businesses


An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium. 

Saturday, May 17, 2014

Mobile Advertising Drives Searches for Local Businesses



An analysis of the Keyword Planner reveals that the searches for local businesses on mobile devices exceed the searches on desktops. When users search for entities around them, 85.6% of them make the searches on mobiles. The share increases to a huge 99.5% if the users desire to be navigated to the nearest outlet, followed by the search. This is due to the smart integration of the Search Engines with their navigation systems. This is where Mobile Advertising becomes an important requirement for your business.

Advertising your local business on the Mobile Platform also results in rich conversion rates. Google reports that information for location is searched by 94% of smartphone users and 17% of such searches result in a visit. Thus, businesses, like restaurants, banks, retail outlets, etc., which rely heavily on the local consumers bases, cannot ignore the prospects of Mobile Advertising. Your Local Business is losing a major chunk of high potential clients if its presence on the Mobile Platform is not being optimized with Mobile Ads.

Another interesting point, to note, is the low rate of searches made on tablet PCs. Even in the cases where the maximum search traffic is derived from the Mobile Platform, the second rank is held by the desktop. In fact, the contribution of the Tablet PCs is negligible in this regard. With this failure of promoting the Tablet PCs as a bigger form of the smartphones, the intended target, of being able to load even the full websites and banners in a handheld device, has also failed. Thus, special attention has to be paid to Customize Mobile Ads, keeping in mind the special requirements of the medium.  

Tuesday, April 22, 2014

PPC Banner Ads Have the Potential to Become the Face of Online Ads

Banner advertising company India


PPC (Pay per Click) Banner Ads are the most non-interruption ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.

The most important advantage which PPC Advertising have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in Delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPCs that make use of images, a detailed work from the graphic designing team is not required.

Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet.