Interaction is a Key Strength of Online Advertising

Online Advertising changed the face of advertising in many ways. One of the key characteristics of Online Advertising is the increased level of interaction. Since the internet works in real time and with the highest levels of convenience, promoting your brand through the Online Medium also creates the opportunity of immediate and long term interaction with the user.

The traditional mediums of advertising suffer from a big disadvantage of not being able to access the immediate reaction of the user. Even when the gazing of the impact is finally made, it is more of a dependent analysis made on the basis of increase in sales. Online Advertising solves this problem by facilitating easy interaction between the ad and the user. The link between the Online Ad and the conversion can also be studied to analyze the impact of the campaign. These analyses can be done in real time and prove invaluable in creating better ads in future. If required, changes can also be made immediately in order to increase the impact of the advertisement. The possibility of interaction in real time also ensures that an ad is no longer just a onetime solicitation but the beginning of a long term relationship with the user.

Dive into the world of Online Advertising to begin a lasting bond with your consumers. Let your brand be a part of a world where convenient interaction with the user creates the desired impact. Study the behavior and preferences of consumers and Customize your products and services to their satisfaction.

2 Things to Remember While Using Videos in Online Advertising

Online Advertising, through videos, has gained immense popularity in recent times. Videos are more user-friendly and can be followed easily. They also have a higher level of interaction with the user. Thus, we find that there has been an increase in the number of brands that go for promotional campaigns with online videos. However, Online Advertising Agencies have to take care of few points while implementing Online Video Advertising.

The Length

There is one single rule for Online Video Ads – keep them as short as possible. Internet users are usually spoilt for choice. This results in them being quite an impatient lot. Longer Online Ads are more likely to be skipped. A skipped ad is a lost opportunity as the next time the user sees it, he will skip it at an even earlier stage than the previous viewing. Online Advertising Agencies regard 30 seconds as the ideal length for Online Video Advertisements.

Thumbnail

The thumbnail of the video is what the users see before the video is clicked on. It is its first interaction with the user. It is on the basis of the thumbnail that the user makes a decision of viewing or ignoring the video. There are 2 things which should be incorporated in the thumbnail for increasing the viewing rates. It should be attractive and be relevant to the context. 
For example, suppose your ad is set to appear when the user searches for “shoes”. It would immensely help the cause of the ad if the thumbnail contains the advertised shoe.

Taking care, of the above 2 steps, is important while creating Online Video Ads. Call TDI-MAD, a Top Online Advertising Agency India, to know more on how a well-executed video ad campaign can work wonders for your business.

Online Advertising India is Now Synonymous with Mobile Advertising

Online Advertising India is shifting to the mobile platform at a very fast rate. India, having become one of the busiest hubs for mobile devices like smartphones and tablets, Online Advertising can no longer overlook the fact that there is a good chance that the ads will be viewed on one of the above mobile devices. Thus, it is very important that Online Advertising, while conceptualizing the ad, takes the mobile factor into account too.

Being online has hugely taken a different angle in the presence of internet enabled mobile devices. With them, an individual is online throughout the day. In order to understand how this impacts the industry of Online Advertising, let’s take the example of one of the techniques of the medium, email advertising. Shooting off emails to the target groups used to be an act which could be done at any time of the day. This was because irrespective of when they were sent, they would be read only when user sat at a desktop and logged in to his mail account. However, with the mobile devices now being capable of reading emails, the user usually does so as soon as they are sent. Images, contained in the email, also have to be optimized for the smaller mobile devices.

As seen from the above example, Online Advertising cannot function independent from mobile advertising any more. When the high numbers of smartphone users in India are considered, the situation is especially crucial for Online Advertising India. In such a scenario, it is best to associate with an Online Advertising Agency in India which can provide solutions keeping the mobile factor in mind.

Online Advertising will have to Get Creative to Take Advantage of World Cup 2014

Online Advertising has been known to take a spurt of activities during popular international events. Thus, a few may have been waiting for the Internet to be loaded with Online Ads as the world waits for World Cup 2014 to begin in Brazil. However, as we can see from the image below, a search on Google with the keyword “World Cup 2014” yields no ads in the SERP(Search Engine Result Page).

This is because FIFA (Fédération Internationale de Football Association) has trademark over terms like “World Cup”, “FIFA”, and “Brazil 2014”. What it means for the Online Advertisers is that, they cannot use the above terms for Advertising their products or services online. Though this is an abundantly helpful situation for the users (as most of them will type in the above keywords to search for information on the World Cup), this appears like a major opportunity lost by the Online Platform.

However, the Online Advertisers can and will use creativity to work around the copyright. An example of this can be seen in the Bing SERP, where such an ad appears for the mentioned keyword.

As can be seen above, the first ad seems like an ad to visit Brazil. It does not use “Brazil 2014” as it is prohibited but instead works with “Visit Brazil This Year”. This disguised ad uses the opportunity of the world cup to increase sale of tours during the period.

Also, the official partners of the world cup may be allowed to use the protected keywords to market their wares. This is evident from the Yahoo SERP, where Adidas advertises its world cup gear.

Since the honor of being the official partner, of the biggest football event, can belong to only a few, the rest will have to fall back on creativity to use Online Advertising to make use of the event. It will be interesting to see how many such ads emerge which can successfully work around the limitations.

Key Advantages and Disadvantages of Online Advertising

Online Advertising is the best choice for brands looking for long-term, performance-oriented campaigns with high penetration. In fact, the term “high penetration” is an understatement as an Online Advertising Campaign operates on a global scale. However, just like any other media, Online Advertising also suffers from a few disadvantages. A good Online Advertising Agency understands both the advantages and disadvantages of the medium in order to create campaigns that set new heights in performance.

Advantages

Some of the unique advantages of Online Advertising have been discussed below.

Highest Penetration

There is no media that can compete with Online Advertising on the levels of penetration. An Online Ad posted anywhere in the world can be viewed from anywhere in the world. Thus, an Online Advertising Campaign essentially has a worldwide audience. The medium also offers ample opportunities for posting campaigns specially designed for the areas where they would be implemented. A properly implemented campaign on the internet can do wonders for your visibility.

Promptness

Online Advertising incites prompt action without the ad copy saying so. An Online Ad is clicked immediately if it is exciting enough. Thus, the response is generated on an immediate basis. Business houses all around the world will always have eloquent presentations on the importance of promptness.

Better reproductions of the creative visualizations are possible with Online Advertising. Thus, the overall impacts of the ads are much higher.

Maintenance Convenience

Advertisers and publishers are well accustomed to the toil that the maintenance of ads demands. Online Advertising provides options of setting alerts on the basis of time period and events and does away with the requirement of manual inspections. Next is its ability to produce fast and accurate analyses. These data are crucial in terms of making the urgent changes even while the Online Advertising Campaign is running and improving on the ads later at the stage of conceptualization itself.

Disadvantages

Even though Online Advertising presents increased efficiency, it also suffers from a few disadvantages.

Banner Blindness

One of the major disadvantages of Online Advertising is that it has been used to such extents that the users have developed a blind eye to most Online Ads. The Top Online Advertising Agencies across the world rely on innovative approaches to tackle this blindness.

Intrusive

Web Banners, if not placed systematically, can be intrusive and distracting elements for the internet users. There have been some horrible instances of agencies flooding sites with so many banners that it became virtually impossible for the user to work on them. Online Advertising Agencies need to understand that optimization rather than maximization is the name of the game here.

Developing the inherent advantages of the Online Medium and utilizing it in manners that the associated disadvantages do not act as hindrances are some of the important traits of a successful Online Advertising Agency.