Synchronized Devices Make Mobile Advertising the Top Promotional Media

There are many reasons why your brand’s presence in Mobile Advertising is a must. One of the strongest reasons, which make the mobile platform the best place for putting up your brand message, is the phenomenon of device synchronization. Modern technology can smartly analyze all the devices which a user is using. Since the mobile is the closest device to a user, it allows for maximum impact.

What is Device Synchronization?

The desktop, laptop, tablet, PC, and mobile are the most popular devices used by a modern user. Before synchronization, different types of online ads would have to target the same user over all the devices used by him. However, the modern operating systems of mobiles have the capability of synchronizing the various applications and storage's of the all the devices. This is most commonly done by using a common email id to log into all the devices. At the functional level, this means the user can access any file in any of the devices from any of the other synchronized devices. This significantly increases the usage time of the mobiles. Since the user can practically access all his files from his mobile itself, the rest of the devices are used only for very specific tasks. Thus, the mobile automatically becomes the best platform to target him.

Mobile Advertising also allows targeting through game embedding, voice marketing and much more. The mobile is the most definite medium where you can target your consumer. Associate with a Mobile Advertising Agency to use the most accurate form of modern advertising.   

What is Behind The Fast Rise of Mobile Advertising?

Mobile Advertising has seen the fastest rise to prominence among all Advertising Media. According to an article in the Business Insider, the Mobile Ad market is set to grow at a five year CAGR (compound annual growth rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media. Among the many unique strengths of the medium, the top drivers of this high growth are mobility and interaction.

Mobility

The 21^st century consumer is an audience on the move. Mobile Advertising is the only medium which facilitates targeting users on the go. Human beings’ association with mobility has been such that the speed of movement can only keep increasing. Mobile Advertising, being the most appropriate media for targeting on the move, can safely be termed as the advertising platform of the future.

Interaction

Mobile Advertising boasts of one thing which cannot be claimed by any other media – real time interaction with the user. This magnificently reduces the duration between the advertising campaign and the sales pitch. The scope for real time interaction creates an ideal environment where a fruitful relationship with the user can be started and maintained. Since Mobile Advertisement is executed on the mobile itself, an interaction is always just a touch away.

Brand visibility on the mobile platform is already a must if optimum growth is desired. It will soon become indispensable even as the mobility factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency to put your brand on the platform which is the future of advertising.

Use the Latest Trends – Upgrade to Mobile Advertising

Still struggling with the conventional methods of promoting your business? It is time your marketing techniques took a leap into the future and explored the benefits of Mobile Advertising. Utilizing the latest trends, for promoting your brand, earns extra branding points. Upgrade your advertising to Mobile Advertising for being on the latest medium of promotional campaigns.

When the technology to reach straight to the users exists, it is best to use it. Mobile Advertising brings in opportunities like mobile banner, gaming, contest hosting, subscription based alerts, embedding, and much more. If advertising is considered a bridge between the consumer and the brand, there are hardly any mediums which can do this job better than the Mobile Advertising Platform. The strengths of the medium received a huge boast when the facilities of high speed internet became available on the mobiles. Once uninterrupted online streaming of videos became possible on mobiles, sky became the limit for innovation in Mobile Advertising.

Though the Mobile Media can now handle even complete movies, any video or audio ads executed in the mobile platform should be kept as short and direct as possible. This is so that video ads, especially those that are embedded, do not outplay the duration for which they are meant to cover the small breaks in the primary tasks of the user.

Staying with the latest trends is also important in every business sector as the target audiences usually do not display empathy for brands which cannot march with the times. So, take the dip in the ocean of opportunities made possible by Mobile Advertising – Stay updated.

Integrated Mobile Advertising Set to Become a Major Feature in 2015

Mobile Advertising in India has firmly established itself. Even as it steadily eats away into the share of desktop advertising, Mobile Advertising is also being integrated into the other platforms of advertising to achieve 360 marketing solutions. This integration has resulted in the working together of advertising platforms which are essentially competitors of each other. The coming together of the various platforms and Mobile Advertising has been a blessing for branding campaigns of various brands.

For example, the OOH displays in India are being integrated to function with the mobiles of the audiences. Various codes, and scan boxes in the hoardings, etc., enable the user to initiate interactions with the brand or the ad display. The mobile is the most ideal way of establishing a connection with the target audience as it is the closest device to a person. This unique integration has opened opportunities of 360 degree branding solutions. This trend, which started towards the end of 2014, has become a popular way for brands to reach their consumers. Looking at the fact that the other avenues of advertising are also looking forward for upgrade in the used technology, this trend of Integrated Mobile Advertising is set to become a major feature in 2015.

Mobile Advertising Services in India are benefiting from the popularity of integration, as even the brands loyal to the other sectors are using it now. Considering that Mobile Advertising is taking the capacity, of interaction by the other brands, to whole new levels, it is actually a win-win situation for everyone.

Latest SEO News - Google Admits That Mobile Optimization is a Big Ranking Factor

Google has recently admitted that if your website is optimized for the mobile, it will boast its chances of ranking high. Coming as a respite to all SEO Agencies, this is one of those rare occasions in recent times when there has been a clear guideline. While Google, in its attempts to maintain a high quality in search results, cannot be too revealing in the way the algorithms work, the world of Professional SEO Services is often left in uncertain waters.

Google’s Webmaster Trends Analyst, Gary Illyes, however, said that sites which are mobile friendly will get a “Mobile Friendly” tag while they are listed in the mobile SERP. This will attract more visitors, as users, who are skeptical about zooming or scrolling on their mobiles, will selectively click only on those sites. We already know that high click-through rates, through organic searches, positively affect the ranking of the site. Thus, a mobile friendly site will earn it a tag from Google, which will increase its traffic, and which in turn, will improve its ranking. Mobile optimization is also important as we are looking at a very strong probability that mobiles will soon become the primary way of being online.

As a beginning step, you can Test whether your site is mobile optimized or not. If the result is negative, it is highly advisable to call an SEO Company to learn about the fastest way of optimizing your site for the mobile. SEO requires a dedicated approach and unless you have a good knowledge on the subject and time to stay adrift of the latest updates, hiring a provider of Affordable SEO Services is always the safer bet.